Some people go to Starbucks because they like the coffee. Some just go out of convenience because it’s nearby, and some go to Starbucks for the environment, the music, the decor, and so on. Now if you’re the type that enjoys just hanging out at Starbucks, reading a book and listening to music, the coffee chain has recently announced a partnership with Spotify.
This partnership aims to enhance the experience of customers visiting Starbucks stores by providing them with playlists of songs that are actually used inside Starbucks itself. These playlists will be curated using an in-store music programming tool provided by Spotify and will be available to Starbucks customers via the Starbucks Mobile App.
These playlists will be available anywhere, meaning that you don’t have to physically be in Starbucks to enjoy it. Starbucks will also introduce a “Stars as Currency” feature which is part of the My Starbucks Rewards loyalty program that will basically allow Spotify Premium subscribers to redeem free drinks.
This is definitely an interesting partnership that showcases just how popular music streaming has become. Prior to this, some of you guys might recall that Starbucks outlets used to promote and sell the albums of certain artists, but with music streaming starting to catch on, this is a new way of going about it.