It goes without saying that Nintendo’s amiibo figures are very popular with the community, so much so that last month customers scrambling to purchase the new figures ended up crashing GameStop’s website. Fans were obviously not delighted by the experience and criticized the lack of supply. Nintendo knows that things didn’t go well, which is why it has tendered an apology, and it also promises to improve supply of these toys.
Nintendo’s statement today comes mid rumors that the company will release a silver Mario amiibo, but Nintendo neither confirmed nor denied the toy’s existence in its statement.
It appreciated the enthusiasm that fans have shown towards amibo, adding that sales for the product have “exceeded our expectations.”
The company says it apologizes as its aware how frustrating it can be for customers to find certain figures that they want to purchase. Nintendo also mentions that to meet demand it’s ramping up manufacturing and quickly shipping supply to retail.
According to Nintendo consumer demand for amiibo may “outpace supply levels for certain characters at times,” but the company promises to do its best to prevent that from happening.
Nintendo is also going to make it much easier for people to find out when new amiibo are on their way through press announcements, updates on social media accounts as well as through partnerships with retailers.