Firefox’s Suggested Tiles Ads Will Be Based On Browsing History

[youtubehttps://youtu.be/GAnTPcfnGiw]

If there’s one thing that Google is good at, it is that they can suggest things you might be interested in checking out based on what you have searched for in the past. This has manifested itself in ads and also Android’s Google Now cards that displays news and announcements that Google thinks you might be interested in.

Now it seems that Firefox wants a crack at that market and come next week, users of the latest Firefox beta should be able to look forward to “Suggested” tiles appearing whenever they open a new tab. How does this work? Firefox’s suggested tiles will be based on your browsing history, so if it detects that you might have been searching for new cameras, it could start displaying tiles for photography news websites, or retailers, and so on.

For those who feel that this is a bit invasive, you can rest assured that Firefox will not be looking into your personal data or third-party data, or so the company claims. Instead this will be based purely on your browsing history. The good news is that this is a feature that users can choose to enable or disable depending on their preference.

This suggested tiles feature is available in the Firefox beta but the company plans on rolling it out to all of its Firefox users in the summer assuming that the beta goes well. In the meantime you can check out the video above to get an idea of what to expect.

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