While Apple Pay is currently accepted by many retailers across the US, apart from the convenience there’s no real reason to keep using the service. However according to a report by the New York Times, it seems that Apple could be planning on announcing an Apple Pay Rewards program at WWDC 2015.
The idea of the program is simple and it is similar to other rewards programs. Basically if customers were to keep returning to the same store and keep using Apple Pay, they will be afforded perks and benefits for doing so. Unfortunately the details about the rewards program was not revealed, but we can only assume it could come in the form of points, discounts, freebies, and so on.
This isn’t the first time that the idea of an Apple Pay Rewards program has been mentioned. In fact it was back in 2014 that such a program could be introduced which would reward customers for their loyalty to the store and for using Apple Pay, although to date there has been nothing introduced.
In any case it should probably be taken with a grain of salt for now, but with WWDC 2015 kicking off on the 8th of June, which is in a couple of week’s time, hopefully more details will be revealed then.