Instagram is more than just a platform where one can share photos of what they’ve eaten or where they’ve been. It can also be used as a platform to advertise to customers, kind of like how there are many bloggers out there who accept advertorials and do paid reviews for products related to their blog’s content.
However have you ever wondered how much these people potentially make? Well in the case of 22-year old Danielle Bernstein (@weworewhat), this personal style blogger reportedly can command as much as $15,000 per post on Instagram. How is this, you ask? The simple answer is exclusivity in which the clothes Bernstein wears in her posts do not contain products belonging to that of a rival company.
According to a report from Harper’s Bazaar, “On average, if you have hundreds of thousands of followers you can make anywhere from $500 to $5,000 a post, but if you have upwards of 6 million followers, your fee can be $20,000 to $100,000 a shot.” Now we know that companies have advertising budgets but it has been estimated that in the fashion industry, brands can spend as much as $1 billion a year just on Instagram posts alone.
Thomas Rankin, the CEO and co-founder of Dash Hudson, a platform that helps make Instagram posts more shoppable had this to say, “It’s not an editorial photo. We’re not trying to be in a magazine. We’re trying to create a moment.” Of course your success may vary from the thousands of other Instagrammers hoping to pull in the big bucks, but it certainly sounds like a viable way of making money.