According to Bewkes, “We think Apple is very forward-thinking about television. It’s no surprise to anyone that Apple would be interested in launching a TV product.” It is unclear if Bewkes is speaking from a speculative standpoint or if he has some insider knowledge. Given that the company has worked closely with Apple with the launch of HBO Now, having some idea of how Apple thinks and works would not be a stretch of the imagination.
It is possible that Apple themselves could have hinted the upcoming service. It was only a day ago that Apple’s CEO Tim Cook teased that they had an upcoming media product. It was unclear as to what Cook was referring to at that time, but it had been speculated that it could be the debut of Apple’s revamped music streaming service, but then again the launch of a streaming TV service fits the bill as well.
In any case our best bet to find out all we need to know is at WWDC 2015 which is the next major event Apple will be holding. It will take place in the middle of the year in June so do check back with us then for the details.