The company has recently launched their Smart Switch feature which is basically a way for iOS users to transfer all their data from their iOS device onto their brand new Galaxy S6/S6 Edge handsets. Smart Switch itself is an app (downloadable via Google Play) that users will have to download onto their Samsung Galaxy S devices, and from there users can choose a variety of methods to transfer said data.
For example if you’re an iOS user who has primarily backed up their data in iCloud, the Smart Switch website provides instructions on how to transfer that to your new phone. There are also methods of transferring via iTunes or via a cable, depending on your preference. Last but not least there is also a method for transferring from one Android handset to the other.
This isn’t the first time we’ve seen competing platforms come up with tools and instructions on how to make the switch easier. Similarly we’ve seen Apple launch trade-in programs in which they are more than happy to accept your Android device and give you credit towards the purchase of a new iOS handset.