Apple has made no secret of the fact that it considers China to be a very important market for its business. The company has been pushing hard with retail expansion across mainland China and has been coming up with programs aimed exclusively at the Chinese consumer to get them on to its products. The efforts seem to be paying off. New data from an industry research firm shows that the iPhone now accounts for 27.6 percent of the Chinese smartphone market. This is an all-time high for the company and it has the iPhone 6 to thank for this.
Data compiled by Kantar Worldpanel ComTech reveals that iPhone 6 remained the best selling smartphone in China, amassing a 10.2 percent share in the market. The iPhone 6 Plus didn’t lag too much, it clinched third place behind the Xiaomi RedMI Note.
The company’s overall market share surged by 9.7 percentage points year-over-year and this was enough to relegate local manufacturer Xiaomi to the second place among the most popular smartphone brands.
Apple is unlikely to shift its attention from the lucrative Chinese market anytime soon, and if the iPhone continues to perform as well as it already is, Apple could establish itself as a very dominant player in the Chinese smartphone market.
Filed in . Read more about Iphone 6. Source: kantarworldpanel
