Apple’s Tim Cook Teases Upcoming Media Product

If the rumors are to be believed, there is a good chance that Apple could unveil a new music streaming service come WWDC 2015. While Apple has iTunes Radio and Beats Music, this new music service is supposedly a revamp of the company’s existing services, both of which aren’t doing particularly well at the moment, at least not compared to the competition like Spotify.

Speaking during Apple’s recent earnings call where the company announced $58 billion in revenue, the company’s CEO Tim Cook teased that they might have a new media product that might announce in the near future. Cook was asked about the recently launched HBO Now service which is a short-term exclusive to Apple devices.

According to Cook, “It’s about giving customer something they want. Giving it with Apple’s classic ease of use. I think HBO in particular has some great content. We are marrying their great content and our great ecosystem. There is a lot [of] traction in there. Where could it go? I don’t want to speculate, but you can speculate… We’re on the edge of major major changes for media and I think Apple can be a part of that.”

It’s the last part of that sentence that we’re particularly intrigued about. Like we said this seems to tease at a possible launch of a new music streaming service, although there are also talks about Apple’s possibly and finally refreshing its iPod lineup. In any case hopefully more details will be revealed at WWDC 2015, so be sure to check back with us then for the updates!

Tyler Lee
Categories: Apple, Audio, Rumors
Tags: Music