Samsung Will Keep Pushing Low-End Smartphones To Maintain Its Lead

Samsung is often accused of “gadget spam” which basically means that the company has a tendency to release too many devices across all across price ranges. Late last year we heard rumors that the company will cut down on the number of devices it releases in a year to better focus on improving the performance of its high-end models. A new report today suggests that in order to maintain its lead in the global market Samsung is going to continue pushing more and more low-end handsets in the market.

A report today from The Korea Herald says Samsung is strengthening its global sales of low-end smartphones so as to hang on to its dominant position in the market.

The company has decided to bring one of its cheapest 4G LTE devices, the Galaxy J1, to several markets in Europe even though the device was originally intended for emerging markets like Malaysia and India. It has even launched all models of the Galaxy A and Galaxy E series in China and India.

According to several analysts Samsung is making this move to regain market share that it lost over the previous quarter. It hopes to hold the high-end with the Galaxy S6 and Galaxy S6 Edge.

This strategy just might help it counter the rise of OEMs like Xiaomi in China and Micromax in India who are fiercely competitive in the low-end segment and are proving to be a problem for Samsung.

Adnan Farooqui
Categories: Cellphones
Tags: Samsung