Last year Indian phone manufacturer Micromax teamed up with the folks at Cyanogen to unveil the Yureka Android smartphone. The device proved to be extremely popular and sold out in a matter of seconds, so much so that the company behind the phone, Yu Televentures, has decided to follow up with a new phone dubbed Project Caesar.
This was confirmed by Yu Televentures’ Rahul Sharma who was quoted as saying “Yu is working on smartphone codenamed “Project Caesar” which will be launched in India in April.” Unfortunately not much is known about Project Caesar for now, but presumably it will be another affordable handset that would most likely be limited to the Indian market.
The success of the Yureka handset seems to be in line with Cyanogen’s CEO’s recent interview in which he believed that big name brands such as Samsung could eventually be overtaken by lesser known brands, such as Xiaomi who has managed to surpass Samsung in China. The Yureka phone’s success in India could also be another sign that customers are looking for phones on the cheap with good software.
Of course there will always be a demand for high-end smartphones, but if companies like Apple and Samsung are hoping to dominate the entire market, perhaps they should start looking at the successes of Xiaomi and Micromax as an example.
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