Pandora Will Offer Day Pass For Ad-Free Access Later This Year

There are many music streaming and internet radio services out there that offer services across a variety of price points. Free services tend to be supported by advertisements which is why paying up for a subscription that guarantees an ad-free experience makes sense. Pandora is one of those services and later this year it plans on offering a day pass to customers who just want an ad-free experience for a day.

A company executive revealed during an investor call earlier this week that the day pass could cost $0.99 per day and provider customers with a full day of ad-free streaming.

Pandora later confirmed to Gigaom that it will indeed release a day pass later this year however it clarified that pricing and length of the on-demand service is still being tweaked, so the crucial elements are still not set in stone.

According to a spokesperson for the company the day pass will let customers explore and choose what is right for them. The day pass will also be a great option for those who are looking for an ad-free experience for just one particular event. “Pricing and exact timing are yet to be determined.”

Pandora currently asks for $4.99 which provides subscribers with higher-quality audio, more skips and no ads. The subscription price was raised from $3.99 last year.

Adnan Farooqui
Categories: General
Tags: pandora