The music streaming service already has some big players trying to become the leader and then there are new services that want a piece of the pie as well. Music mogul Jay Z recently purchased and relaunched Tidal. Aiding him in this attempt were some of the biggest names in music. According to a report Apple is trying to steal some of those top tier artists presumably because it too is coming up with a new music streaming service soon.
Rumors about Apple’s new music streaming service have been circulating for a while now. It is believed that Apple will sunset Beats Music and use its technology for a new offering.
The report says that Apple executive Jimmy Iovine has been reaching out to these top artists and trying to poach them from Tidal by paying them “more money upfront.”
For those who are unaware Iovine was previously involved in Beats Music and then came over to Apple when Cupertino acquired the company.
Given the sheer star power behind Tidal one can expect that the new kid on the block is going to bring in subscribers through deals and exclusives.
This could hurt Apple’s new offering which some believe wanted to do the same, which is why it makes sense for Iovine to try and steal some of the biggest artists away from a competitor.
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