Ads are a major source of revenue for Twitter as they are for most social networks but the revenue they’re bringing in for this microblogging network isn’t enough to help it grow as quickly as it wants to. So Twitter has to improvise and come up with new ways of making money. It was reported last month that Twitter ads could soon be offered outside of the company’s own apps and expanded to apps and websites of partners who would share the money generated. This is most certainly happening.
Twitter today announced its first partnership to syndicate Promoted Tweets outside of its own applications. Flipboard and Yahoo! Japan are the first partners who will show ads from Twitter.
Syndicated ads will appear in Twitter sections on partners’ apps, websites and content areas. Companies who advertise on Twitter will be able to target the ads as usual and will be able to run that campaign off Twitter as well. The ads that show up on partner properties will keep the same targeting and creative.
Prior to this partnership Twitter ads or Promoted Tweets were displayed only in users’ timelines. Advertisers can also choose to promote accounts and hashtags on Twitter itself.
The company says that in its private tests with Flipboard “promising results” were seen. It doesn’t say when additional partners will be brought on board.