That being said does Apple have the Midas Touch when it comes to every product? Hardly, which is why we can’t say we’re too surprised that Mercedes-Benz’s CEO isn’t too worried about the Apple car rumors. Speaking to Motoring.com, Dieter Zetsche was quoted as saying, “If there were a rumor that Mercedes or Daimler planned to start building smartphones then [Apple] would not be sleepless at night. And the same applies to me, and this is full of respect for Apple. That is what I am saying.”
For those who might have missed the news, there were rumors last week that Apple was planning on making an electric car of their own. The project had reportedly been approved a year ago and there is a team of hundreds already in place. A recent report even revealed some of the alleged team members, most of whom have experience in the automotive industry.
Unsurprisingly Apple has had their share of critics with this rumor. GM’s former CEO had even warned Apple about entering the business, claiming that it is a lot harder than most people think it is. Of course whether or not such a product is being made by Apple remains to be seen, but do you think that car manufacturers need to be worried?
Filed in Mercedes Benz.
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