When Apple launched the iPad, many made fun of the device and its name, but it didn’t take long before the iPad became a coveted device that many were asking for as presents. In fact it didn’t take long for Apple to rise to a position of dominance with the iPad, and many years later it looks like Apple is still maintaining their lead.
According to the latest figures released by the IDC, it looks like Apple is still maintaining their lead in the tablet market at a 28.1% market share with 21.4 million iPads shipped last quarter which is in line with what Apple announced during their earnings call. However this still represents a decline of 17.8% from the previous year where Apple shipped 26 million and had a 33.1% market share.
That being said, Apple’s rival Samsung does not appear to be doing too well either in the tablet from and has seen an 18.4% decline from the previous year, giving them a market share of 14.5%. Interestingly enough this has paved the way for Lenovo who has actually seen a growth of 9.1%, but unfortunately this still only gives them a share of 4.8%.
However it is not surprising that tablets aren’t selling as much simply because of the life cycle of the product. While some might see smartphones as devices you upgrade every 1-2 years, tablets on the other hand might only see an upgrade every 2-3 years, which could account for the declining numbers.
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