Flipboard Arrives On The Web

Ever since Flipboard was launched it has remained mobile only. The app provided users with mobile magazines that pulled in information from a variety of sources, displayed it neatly and rather beautifully in a flippable magazine style on smartphones and tablets. A web version was never launched, until today. Flipboard has finally arrived on the web.

Users won’t so much flip on the web version as they will scroll since desktops tend to have different user interaction features as opposed to smartphones and tablets. Layouts of the magazines will change according to the content so one might put text front and center while the other mainly focuses on high-resolution images.

Flipboard has brought over all the personalization features that it has built over the years so people who have already been using the service on a mobile device would feel right at home.

Another difference on the web version is that stories aren’t re-formatted once a user clicks through. They’ll be sent to the publisher’s page however Flipboard has partnered with publishers such as National Geographic to automatically format their stories on Flipboard for the web.

Initially Flipboard’s webpage isn’t going to have a lot of ads, but expect them to increase at some point down the line.

Flipboard is live now on the web and can be accessed right away.

Adnan Farooqui
Categories: Web
Tags: flipboard