You know those AA/AAA alkaline batteries that you use in your remote control, clocks, home appliances, and etc.? Wouldn’t it be better if you could just recycle them instead of just throwing them away? You might answer in the affirmative although the reality is that recycling these batteries are just too costly for companies to bother with.
However Energizer is hoping to change that perception as the company has recently announced that they will start selling AA batteries that are made from old recycled batteries in a bid towards creating a greener future. Dubbed the Energizer EcoAdvanced batteries, these batteries will contain 4% of recycled battery material.
We know some of you guys are probably rolling your eyes at 4%, but it is admittedly still a pretty great step forward, and given that Energizer is probably one of the bigger names out there when it comes to batteries, it could set a precedent and an example for the rest of the industry to follow suit. According to Michelle Atkinson, Energizer’s chief marketing officer, the reason for 4% is simply because of a bottleneck.
“Today there is a bottleneck,” claims Atkinson who claims that there aren’t enough recyclers, but “Because we have created economic value for this output, that is going to enable more processing to come online.” Energizer is obviously not going to be happy at just 4% and are hoping to raise the amount to as much as 40% by 2025.
Energizer’s EcoAdvanced batteries are $5 for a pack of four which is admittedly a bit more than regular batteries, but given that they are said to its highest performing batteries and that they are also fairly environmentally-friendly, we reckon that’s a small price to pay for a greener future.
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