Wireless charging is a great idea, although it is an idea that has yet to truly gain traction. This isn’t because customers are resistant to the idea, it’s just that with different wireless charging standards available and with neither one having a real foothold in the industry, customers just don’t know which to go for.
After all what if you were to buy a phone that is supported by standard A, but later you change your phone and it is no longer compatible meaning that you will need a new charger. Well the good news is that that confusion could soon be lessening as two wireless charging standards have agreed to merge into a single organization.
These standards are the Alliance for Wireless Power (A4WP) and Power Matters Alliance (PMA). Both standards will be merging to form a single entity, but at the same time they will continue to have multiple technical approaches, but hopefully with the merge, both standards will be able to play nicely with each other.
In a statement made by A4WP president and board chair Kamil Grajski, “The ‘standards war’ narrative presents a false choice. The A4WP PMA merger is in the same spirit: Enable the market to apply technologies to their best use cases.” Recently PMA’s efforts got a big boost thanks to their partnership with Starbucks which saw PMA-standard Duracell Powermat chargers rolled out to various Starbucks outlets.
Filed in Starbucks and Wireless Charging.
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