The fender bender involved more than just a regular accident report, however, as the police officer who decided to take a look into the glove compartment of the Uber ride saw that there was a bag with marijuana inside. The driver did not want to accept responsibility for it, of course, which sounds like the most natural reaction for anyone in such a position.
The driver had since been terminated, and you can see from the tweet above that the passenger inside, O’Keefe, was shaken up by the event. O’Keefe was refunded his $24, although this particular incident could prove to be harmful to Uber’s overall image, especially when it is looking to be listed. Being a brand management specialist, O’Keefe weighed in with his two cents, “I see this as an excellent example of a brand at great risk. They have the right concept, but growing execution problems — quality assurance and customer service among them.”