Sony Mobile Wants To Extend The Life Cycle Of Their Handsets

Last year we heard that Sony in a bid to help cut its costs would be trimming its smartphone portfolio. We had also heard that Sony would be releasing one flagship smartphone a year as opposed to two, where typically it had been a launch at CES/MWC, followed by another flagship smartphone launch in the later part of the year (think Sony Xperia Z, followed by the Xperia Z1).

Well it looks like those rumors could be true. Speaking at a media briefing, Sony Mobile’s General Manager of their Taiwan branch, Jonathan Lim, told the media that the company has plans of streamlining their products in 2015, cutting it down from the 9 models that they launched last year. The company plans on focusing more on mid-tier to high-end phones, as well as extending their product life cycle.

According to Lim, “Our current strategy is on how to extend product life cycle, for which we plan to offer more mobile content and new color phones.” Lim also cites the launch of the purple Xperia Z2 in March last year as a success, which might explain why the company has chosen to refresh the Xperia Z3 lineup with a purple model.

Lim’s statement also seems to be in line with an earlier rumor which suggested that Sony could be passing up the opportunity to launch the Xperia Z4 at MWC 2015, choosing instead to launch it in the summer.

Tyler Lee
Categories: Cellphones
Tags: Sony