According to a report from ETNews (via SamMobile), they claim that the reason Samsung has abandoned the Snapdragon 810 is because they want their flagship smartphone to run on its Exynos chipset in a bid to help make it more popular and more mainstream in hopes that they can eventually compete with Qualcomm themselves.
For example the Exynos 7420 which was recently benchmarked is said to have been built on a 14nm manufacturing process. This process has allowed Samsung to achieve a higher clock speed compared to Qualcomm who are still relying on the 20nm process for the Snapdragon 810. That and the fact that Exynos chipsets now come with their own LTE modem would also mean that Samsung has one less reason to rely on Qualcomm.
Previously Samsung had mostly kept its Exynos chipsets to their own brand of smartphones, but assuming the rumor is true and that they want to compete with Qualcomm, we reckon this could be a good way to start. In any case take it with a grain of salt for now, but what do you guys think? Does Samsung have what it takes to compete with the likes of Qualcomm?