Retailer Estimates Apple Pay Use Is Five Times More Than Softcard

Apple Pay has been in the market for a few months now ever since iOS 8.1 was released to iPhone users, so how is Apple’s mobile payment service faring? As it turns out it is doing pretty well, according to various retailers who have sung praises about the Cupertino company’s mobile payment efforts.

According to Brittany Salcedo, night manager at Canyon Market in Springdale, Utah, near Zion National Park, she claims that she has heard feedback from her customers that Apple Pay is apparently safer. To a certain extent that is true as Apple Pay requires the use of the person’s fingerprints in order to make a payment, thus ensuring that not anyone can just grab your phone from you and go on a shopping spree.

Salcedo has estimated that about 30% of the store’s shoppers are relying on Apple Pay to make their payments with, and while there are no official numbers, she also estimates that despite accepting the Softcard mobile payment service as well, Apple Pay has about five times more users than Softcard.

Apple has indeed been enjoying a fair bit of success with Apple Pay. Last we heard, Bank of America saw 1.1 million cards activated for Apple Pay, and not too long ago Apple added more banks and credit unions to their list of Apple Pay supporters.

Tyler Lee
Categories: Apple, Cellphones
Tags: Apple Pay