Pokemon is one of the more successful gaming franchises from the Japanese gaming giant so far, and with Pokemon Shuffle, this title happens to be a match-3 puzzle game that will make use of the super cute and popular Pokemon name and characters. You would not have to fork out a single cent to get started, although Nintendo could probably make a killing doing so, and it will end up as a free download from the 3DS eShop.
How will Nintendo make money from Pokemon Shuffle then? The answer is simple – once you are hooked, the simple human desire to gain more power kicks in – and this is where Nintendo would sell you in-game power-ups so that you can progress your way through the game. It remains to be seen whether such power-ups are the only thing for sale, and time will tell.