Instagram Falls Behind Twitter In Number Of Users And Active Users

In the battle for popularity between Instagram and Twitter, who do you think is the more popular? Granted both are different in their offerings, but if you had to pick, which would you think comes out on top? If you said Twitter, you would be right. This is according to a recent survey conducted by GlobalWebIndex (via AdWeek) in which Twitter came out on top.

The survey involved polling internet users aged 16-64 around the world, and as you can see in the graph above, it seems that Twitter is far ahead in the lead in terms of users who have an account and users who actually use the service. Interestingly enough it seems that Google’s attempts at a social media platform in the form of Google+ has outpaced Instagram and Twitter as well, although Twitter is a bit ahead in terms of active users.

Prior to this back in December 2014, Instagram appeared to be more popular by the numbers as they announced they had managed to achieve 300 million monthly active users. This is versus Twitter’s 284 million monthly active users, however a purge of bots and spam accounts on Instagram quickly whittled away their numbers which effectively made Twitter larger, although to be fair Twitter has their share of spam and bot accounts.

However the survey would be more objective as it polls actual users, providing a slightly more accurate representation of popularity, but what do you guys think? Are you surprised that Twitter is actually more popular than Instagram?

Tyler Lee
Categories: Web
Tags: Instagram, Twitter