Apple Pay and Bank of America do have a cordial working relationship, although there has been acknowledgement of a glitch by the latter in October last year with a promise to fix that in due time. Having said that, launch partner of Apple Pay, Bank of America, did share that close to 800,000 of its customers had already signed up for Apple Pay, and in the process, saw 1.1 million cards enter “service” for Apple Pay in the last three months alone – which are some rather encouraging figures.
Of course, 1.1 million credit cards might sound like a lot at first, but they happen to be a small fraction of Bank of America’s customer base that amounts close to 60 million. Still, it is encouraging since the Apple Pay platform still has some way to go before it ends up as a mainstream mode of payment – which is what Apple wants for it ultimately. If a bank’s customers can be won over, then you can be sure that others who are skeptical of the security might have a change of heart.
Bank of America has also done its own promotion of Apple Pay via several TV ads, where those spots introduced Apple Pay as “the new, easy, secure, smart way to pay with a simple touch.” It sure looks as though Apple Pay is going to grow from strength to strength!
Filed in . Read more about Apple Pay. Source: appleinsider