Apple Now Leads The Luxury Gift Market In China, Overtakes Hermès

Thinking about buying a loved one a luxury gift? There are plenty of options to choose from, such as branded clothing, a luxury watch, a fancy pen, cars, jewelry, and etc. Those are all valid options, but as it turns out over in China, gifting a loved one an Apple product would be the ultimate luxury gift.

According to a report from Reuters (via 9to5Mac), it seems that Apple has managed to nab the number one luxury gifting spot in the country. Who held the previous spot, you ask? It was none other than luxury fashion house Hermès International SCA, who for those unfamiliar brand makes all kinds of fashion items.

This includes designer clothing, accessories like ties and scarves, fragrance, and more. In fact the company is known to be one of the more pricier fashion house around. By nabbing the spot, Apple also pushed other luxury fashion brands further down the list, such as Louis Vuitton, Gucci, and Chanel.

It seems that Apple is on a streak here. An analyst had previously suggested that China could be Apple’s largest market and it certainly seems that way. Not only is Apple displacing international fashion brands, but they are also upsetting local brands such as Xiaomi whom Apple overtook to become the leading smartphone manufacturer in the country.

[Image credit – Retail Design Blog]

Tyler Lee
Categories: Apple