Many had initially questioned Apple’s decision to purchase Beats, especially given that they never really had a need to make their own audio products, not to mention they already had a music service in the form of iTunes Radio, so why would they need a music service like Beats Music, right?
Either way we have heard that Apple could be planning on relaunching the service, although what exactly that will entail remains to be seen, and the Cupertino company’s recent acquisition of British media analytics company Semetric seems to hint at what’s to come. According to The Guardian, Apple has recently acquired the company, although when asked for a statement they gave a rather boilerplate reply that doesn’t really tell us much.
That being for those wondering about Semetric, the company developed a tracking service of music sales called Musicmetric. It is able to track the sales of music, downloads, and even social media statistics for artists and labels. With the acquisition of Semetric and subsequently Musicmetric, Apple could soon allow musicians and labels the ability to track their sales through Beats Music or even iTunes.
In any case it is still a bit too early to tell what Apple has planned for the rumored relaunch of Beats Music, but with the rumors claiming we could learn more early this year, hopefully we won’t have to wait too long to find out.
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