Pinterest Promoted Pins Will Now Be Opened To All Advertisers

Last year Pinterest CEO Ben Silbermann laid out plans for monetizing the popular online service which has been around for over five years now. It was bound to happen since generating revenue is essential for an online service if it wants to stick around. Pinterest launched a beta program in September 2013 under which users were shown promoted pins from a select group of advertisers in search results and category feeds. Following the success of this beta program Pinterest has decided to open up promoted pins to all advertisers.

Pinterest says that results have been “promising” during the beta program which is why promoted pins will now be accessible by all advertisers. This change will go into effect starting January 1st, 2015, the reservation-based promoted pins will be available at a CPM to advertisers.

“Promoted pins perform just as good and sometimes better than organic Pins,” says Pinterest, while revealing that brand advertisers saw a 30 percent bump in earned media from their campaigns, this takes into account all of the people who saw the promoted pins and found them good enough to save on their own boards.

Pinterest is going to improve promoted pins as more advertisers hop on board with new ad formats and advanced targeting options. For users this means more ads from more brands, but hey, that’s a trade off you have to make when using a free online service.

Adnan Farooqui
Categories: Web
Tags: pinterest