We first spotted geofilters on Snapchat earlier this year. These photo effects appeared in certain locations when a photo was taken through Snapchat and sent to a contact, the location could be a city or a business, something that shows where the user is at that point in time. Now Snapchat is letting users like you and me join in on the fun by creating our own geofilters and sharing them with other Snapchat users, though for geofilters to go live the company has to sign off on them first.
This comes as a response to requests from users who want more control over the feature. Snapchat says that users have requested it for the ability to create their own geofilters, for marriage proposals, favorite cities and birthday parties.
Now that’s possible through the Community Geofilter website from Snapchat. You can draw a little piece of art, a doodle or a banner, and put it somewhere meaningful for you and your friends. Once Snapchat signs off on it, the geofilter will be available to people who use the service at that particular location.
Geofilters are also seen as a potential revenue stream for Snapchat. The company can create promoted geofilters, introduce brand-sponsored ones, so it really won’t be surprising if Snapchat decides to make money off of this as well.