Any company that does not want to improve, but rather, remain stagnant at where they are, is more often than not doomed to fail. Having said that, Barclays Bank has moved on with the times, where the financial institution looks set to offer a new one-to-one video service to select customers from December 8th onward, which is also touted to be a first of its kind where the UK banking sector is concerned.
With video banking in tow, premier account customers can now speak securely to bank staff regardless of the time of the day, without having to make their way down to the bank, now how about that for customer service? This means one can make use of a compatible smartphone, tablet or notebook. According to Steven Cooper, CEO of personal banking at Barclays, this would mark a “watershed moment” in UK banking, where it would allow banks to “interact with customers completely on their terms, rather than ours”.
Do expect this video customer service to engage mortgage, business and wealth customers from early next year onward, before it is made available to the rest of their retail customers in due time. Would you prefer to deal with someone in person, or over a video conference call?
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