Apple’s ’12 Days Of Gifts’ Promotion Halted After Six Years

Christmas is a time when many companies and online services offer great deals to their users, some even give away stuff for free as part of the holiday celebrations. For example this year Amazon gave away applications worth $220 for free, while other services had their own offerings. Apple has been doing something similar for the past six years, known as “12 Days of Christmas” or “12 Days of Gifts,” but it appears to have halted the promotion this time around.

Macworld reported recently, citing unidentified sources, that Apple is not going to launch a similar promotion this time around even though it has been doing so for six years. Till today there has been no mention from the company about an upcoming promotion that will give its users in the U.S. some free applications and other digital content.

Previously through its “12 Days” promotion Apple has given away premium applications to U.S. users for free, apart from music from the likes of Justin Timberlake. In 2013 it even gave away a copy of Hugo, an Oscar winning film, with iTunes extras.

Different gifts were offered every single day for 12 days. New items were unveiled each day and were available for download for 24 hours before being replaced by new items. Apple hasn’t released a statement explaining why the promotion has been canned for 2014, and whether it has any plans of continuing it in the coming year.

Adnan Farooqui
Categories: Apple
Tags: iTunes