Apple Store Logos Go Red For World AIDS Day

If you were to pay attention to Apple’s brick-and-mortar retail outlets worldwide today, then you would most probably have noticed how Apple has changed the Apple logos to show off a tint of red. This is not to mark some sort of bloodshed or fight for independence, but rather, it is meant to recognize the World AIDS Day, which would also signal the commemoration of its 26th year of supporting those who are affected by the disease.

Needless to say, Australia was the first country in the world to feature Apple Stores that sport this special red signage, which is a symbolic gesture that began in Apple a couple of years ago in order to show support for those who are currently living with AIDS – which amounts to approximately 34 million people at the moment, not to mention remember the 35 million plus who have actually succumbed to the virus.

This particular use of the red color is also a nod to the instantly recognizable red ribbons that were first introduced in 1991 so as to raise the level of awareness for those who are duking it out with the eventually fatal HIV. Do you think that Apple will look to do the same with its logo in the future for other events?

Edwin Kee
Categories: Apple
Tags: aids