The Times Square in New York is an iconic place to be, not only in American folklore, but also in the eyes of the world. After all, that is where the ball drops each New Year, and it is a focal point for advertisers to ply their wares, taking into consideration the number of eyeballs that pass through that place every single hour of the day. When it comes to digital billboards and large screens that compete with one another to capture your attention, Times Square is the ideal case study. Well, it seems that the largest and most expensive digital billboard in Times Square is all set to light up this coming Tuesday night.
Just how large is it? Well, the new electronic billboard will stand a whopping eight stories tall, and it has a length that is close to the length of a football field, which would span the entire block from 45th Street to 46th Street on Broadway, right smack at the center of the Times Square “bow tie.” This billboard will boast of close to two dozen LED pixels, where each of them will contain tiny red, blue and green lights to make it up, delivering a higher level of resolution compared to what some of the high end TV sets of today are able to offer.
The going rate for your ad to appear? One would be looking at (pun not intended) a $2.5 million rental for four weeks, hence making it one of the most expensive pieces of outdoor ad real estate at this point in time.