For starters, the body-only version of the Sony A7 falls would now cost $1,300, which is not the cheapest price where a full-frame camera is concerned, but chances are it is one of the lowest official price for an existing model, while those who prefer to pick it up in a kit alongside the 28-70mm f3.5-5.6 lens can do so for a more affordable $1,600. As for the Sony A7R, that model fails to benefit too much from Sony’s price cut, as it will cost $2,100 for the body alone.
Well, one thing is for sure – if you do not need to be an early adopter in the camera industry, and would like a more than decent performer while maximizing the use of your money, then it might be well worth the effort to check out these price cuts for your holiday shopping spree.