It seems that what was once temporary is now made permanent – at least until December 28th this year, with premium audio brand Sennheiser having opened up their temporary stores. These experiential stores will boast of an audiovisual design concept that is rather novel, and customers are invited so that they can enjoy the pleasures of excellent sound. These stores will be based in the trend-setting neighborhoods of New York’s Lower East Side and San Francisco’s Mission District.
Functioning as an urban hub, the stores will welcome customers to actually spend as much time as possible there, so that they are able to experience the full quality of Sennheiser’s headphones as one connects their very own devices, and they can also opt to play music from curated playlists. Apart from that, a top notch audio experience will also be accompanied by palatable treats, with refreshment drinks from IZZE and Runa around.
The Sennheiser headphones have been strategically placed on illuminated ‘sound towers’ that form a visual ‘sound wave’ of light, and this will echo the urban environment as well as reflect the cityscape in an abstracted form which extends over the whole space. Individual stores will feature a DJ booth and gaming area, while there is also an interactive window installation by Nanika that visualizes the city’s ambient noise based on passing traffic and customer’s claps.
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