eBay Now was first introduced to the world a couple of years ago, where it appeared in the form of an iOS app that touted to offer same-day delivery for products that are sold by local stores. This particular service managed to gain some traction, or at least this was the picture that was painted by eBay executives, but after a rather horrid summer, this particular standalone, same-day delivery app would have to call it quits. It was over the weekend that eBay decided to bid adieu to the eBay Now app, removing it from the iOS and Android app stores.
Of course, the spirit of eBay Now still continues to live on, since one no longer need to tick away within the context of a completely distinct eBay service with its own app. eBay figured out that their customers would prefer to purchase things online, only to head off to a brick and mortar store to pick it up, rather than fork out an additional sum so that the purchase would be sent straight to their doorstep. Is this true, and how did eBay arrive at such a conclusion? It would definitely make for some very interesting readings, this is for sure.
Filed in Ebay.
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