Apple Pay Reportedly Accounts For 1% Of Whole Foods’ Transactions

Apple Pay is not the first mobile payment method to enter the market. Prior to Apple Pay, there were options such as Softcard and Google Wallet, but it is safe to say that with Apple Pay, there has been much more coverage and hype surrounding the service, not to mention that there have also been many big name retailers who have publicly announced their support for it (and there have been those who didn’t as well).

That being said, exactly how big of an impact has Apple Pay made to retailers so far? Well according to Whole Foods’ CIO Jason Buechel who spoke to The Wall Street Journal, the retailer has managed to process about 150,000 Apple Pay transactions to date. Is that a lot? Well according to former Google and PayPal exec Mike Dudas, he has estimated that this represents about 1% of all of Whole Foods’ transactions.

Given that the numbers presented by Whole Foods’ CIO was from the time Apple Pay launched on the 20th of October to the 5th of November, this is actually a pretty impressive figure. Of course it is a bit early at the moment to tell if Apple Pay will become one of the new standards in mobile payments.

After all for all we know, users could simply be excited by the novelty of mobile payments and rushed out to try it. Either way we will need to wait a while to see if the number of Apple Pay transactions will increase over time, or if they will stagnant, or worst case, if they will decline.

Tyler Lee
Categories: Apple, Cellphones
Tags: Apple Pay