It basically allows Adidas’ customers to pick a photo from their phone via an accompanying iOS or Android app, and then imprint it onto a shoe (they can move the photo around to position it the way they want). After they’ve done that, they can get Adidas to custom print the shoe for them where the prices start at $110.
Alternatively users can also share the shoe design that they have come up with on social networks or save it into a “shoebox” in the app for later use. Adidas has also provided users with printing guidelines, such as how the images should not be too text-heavy to help optimize the look of the final product.
They will also be checking each order to ensure that there are no copyright violations, so if you think you can rip some image from the internet and claim it as your own and start wearing it on your sneakers, think again! To download the app and start customizing, head on over to the iTunes App Store or Google Play.