Voice Assistant Features Found To Be More Popular Amongst Teens [Study]

There are several voice assistant software out there at the moment, such as Apple’s Siri, Google’s Google Now, and Microsoft’s Cortana, just to name a few, but exactly how many of us rely on these voice assistant features? Are they actually useful enough to keep using them, or are they simply a gimmicky feature that many of us don’t bother with?

Well according to a study conducted by Google, it turns out that teens are the ones that tend to use these voice assistant features the most. According to the results of their study, Google found that 55% of those aged below 18 tend to use voice assistants, such as Google Now, Siri, or Cortana. This is compared to 41% of adults who use such services.

That number is increased to 75% amongst teens who use their smartphones for more than 11 hours a day. Now we know it can sound similar when talking to our phone and asking them for directions and performing searches, but Google’s study found that 57% of teens aren’t worried about public etiquette.

This is versus adults where only 24% of them do not care about their surroundings and how they might sound when trying to use voice assistant features. The study also found that common usage scenarios amongst teens for voice search includes homework advice, playing music, and checking for movie times. Adults on the other hand tend to use the feature to check messages and ask for directions. What do you guys think? Are you in agreement with Google’s findings?

Tyler Lee
Categories: Cellphones
Tags: Cortana, google now, Siri