While scanning a QR code would more or less bring up details of a particular product on a website, to see something from the netherworld is not an everyday occurrence. Gröna Lund, the amusement park in question, has put up a code on a plain white poster that says “Do You Dare Look At Our New Attraction?” Once you have scanned the QR code, chances are it will spook you greatly – and that is when one realizes the genius of the entire poster promotion.
Basically, it intends to lead folks to their latest attraction, which is called the “House of Nightmares”. Now this is definitely one of the better uses of a QR code in general. What are some of the other QR code campaigns that you think has been successful in the past?