It is not the most powerful Android smartphone at the moment, although the fact that it will be priced under £100 does make it a pretty compelling device, especially for those who might be shopping on a budget. That being said, what can customers expect for their money?
Well for starters customers who are looking forward to the Ascend Y550 can expect to find a 4.5-inch LCD display. It will also be powered by a 64-bit Qualcomm 1.2GHz quad-core processor with a decently sized 2,000mAh battery. There will also be a 5MP rear-facing camera on the back, followed by a 2MP front-facing camera for the selfie-taker in you.
It will also come with Android 4.4 KitKat preinstalled, although no word on whether it will be upgraded to Android L later. The phone will initially be launched on O2 and will also be available via Amazon UK later this month. However other carriers/retailers in the UK like EE, Tesco Mobile, Carphone Warehouse, and Argos will be getting their hands on the device in November.