Lumia Rebrand Works Its Magic On Nokia Apps

It would make much sense for Microsoft, who having purchased the mobile division of Nokia, to actually do something about its purchase. Hence, it is not too much of a surprise to check out Microsoft Mobile replace the word (or brand) ‘Nokia’ in the Store with a more accurate ‘Lumia’ tag, targeting all of those specialized apps that users have come to be a whole lot familiar with.

Well, the four apps – Storyteller, Panorama, Cinemagraph, and Creative Studio have all picked up the ‘Lumia’ moniker in their titles, which would mean it kisses the outdated Nokia brand goodbye. This trend is not exactly new, as over the past few months, there were a few apps as well that were on the receiving end of the Lumia re-brand exercise.

Other than the name change, it is rather difficult to check out whether there are new features in those re-branded apps. In fact, ‘Color Pop’ is not yet present in the Lumia Creative Studio, which can be quite a disappointment. For those who are interested in picking up the newly named apps, here are the download links as you click on Lumia Storyteller, Lumia Panorama, Lumia Creative Studio, and Lumia Cinemagraph. Have you given it a go already?

Edwin Kee
Categories: Cellphones
Tags: Camera, lumia, Nokia