As the market is being flooded with smartwatches and fitness bands, it certainly sounds like competition is pretty stiff and it also means that companies will need to step up their game in terms of features in order to convince customers to continue using their products. Well the good news for Jawbone users is that the company has recently announced that they will be opening up its API to other wearables and smartphones.
This was confirmed by Jawbone to Reuters in which the company hopes that by opening up its UP fitness app that it will eventually lead consumers to Jawbone’s hardware. For those who are a little worried that this could spell the end of Jawbone’s hardware efforts, like what Nike did with the FuelBand, you can rest assured that isn’t the case.
In fact it seems that the company also hinted that they could be thinking about releasing newer hardware in the future with sensor improvements. So by opening up their API to other developers and manufacturers, it would allow users to potentially use a different piece of hardware, like the iWatch for example, but at the same time use Jawbone’s own software, which some users might be more familiar with or prefer.
The company is currently in the process of trying to raise additional funding for itself. Earlier this year they announced their plans to raise $250 million and are at the moment still $100 million short of their goal.
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