It looks like the gaming juggernaut known as Destiny continues to roll onward, and after it generated a whopping $500 million in revenue on the first day alone, it looks like the game’s date with destiny (pardon the pun) continues as it has ended up as the best selling new video game franchise launch to date. In fact, Destiny has sold over $325 worth of products within the first five days of availability, and such data has been garnered from the likes of “Chart-Track, first parties, retail customer sell-through information and Activision Blizzard internal estimates.”
Having various potential sources point to the extremely difficult task in pinpointing and narrowing down on accurate and meaningful sales information, where even the publisher “plays” such a “game” by remaining somewhat coy on the situation.
Eric Hirshberg, CEO of Activision Publishing, shared, “Destiny fans played more than 100 million hours of the game in the first week. That’s on par with the engagement levels of our most popular Call of Duty games, which obviously is an industry leader. Millions of gamers are having a great time playing Destiny and can’t put down their controllers. And this is just the beginning. Destiny is a platform that will grow and evolve and we will continue to work closely with our partners at Bungie to bring a long line of new experiences and content to life in the game.”
The next step in milking the potentially lucrative Destiny cash cow? Why, roll out the much rumored PC version of the game. [Press Release]
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