The handset is priced at $99 and will require you to sign a new two-year contract with the carrier. Alternatively if you’d rather not be tied down to AT&T, you will be able to pick up the handset off-contract and unlocked for $526, so we guess it really comes down to personal preference and the matter of freedom of choice.
Unfortunately purchasing the handset through AT&T will not give you access to the Moto Maker, which is a feature that launched with the last Moto X that allowed users to customize their handset to their liking. Instead AT&T will only offer users the choice of a black resin, bamboo, or a black leather finish.
If you think that those colors are good enough then why not head on over to AT&T’s website to place your order? The handset is expect to begin shipping from the 23rd of September.