We reported yesterday that Apple had teamed up with a popular luxury retailer in Paris in order to provide an exclusive one-day experience. The invite hinted that it had something to do with the company’s recently unveiled smartwatch. Today in Paris the Apple Watch made its first public appearance as the town is gripped with Fashion Week. Many big names from the fashion industry were in attendance, and Apple brought out its big guns as well, design chief Jony Ive was present there too.
People weren’t actually allowed to take the Apple Watch for a spin but they could gawk at it to their heart’s content through a glass showcase. The event took place at Colette’s gallery on Rue Saint-Honoré in Paris this morning. Both 28mm and 42mm models of Apple Watch were put on display.
Some models from the Apple Watch Edition collection were on display, which tout 18-karat cold cases, while models from the Apple Watch Sport collection were in abundance. A select few journalists and personalities were allowed to actually wear the Apple Watch but the company made no new announcements, so there’s still no official comment on the battery life or the price of the gold model.
Fashion figures such as Karl Lagerfeld and editor-in-chief of Vogue were present, as well as notable fashion journalists including Robbie Myers, the editor-in-chief of Elle magazine.
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