Is there a brand that you might associate with being “cool”? We suppose at the end of the day it really boils down to personal preference and taste. For some a streetwear brand could be considered “cool”, while others might think that a company that produces supercars could be considered “cool” as well.
However according to the CoolBrands list, it looks like Apple has managed to snag the title of the coolest brand for the third year in the row, putting them ahead of other brands such as Aston Martin, Nike, Google, YouTube, Chanel, and so on. The votes were cast by 2,000 consumers along with a panel of 37 people who were deemed “key influencers”.
In order to make the list, voters have to consider not only the brand’s style, but their innovation, originality, authenticity, desirability, and uniqueness. Given that Apple has constantly found its way into pop culture, we guess it is understandable that they have managed to make the list.
According to Stephen Cheliotis, the chairman of the CoolBrands Council, “The iPhone 6 launch has gone well and prior to that a lot of commentators had questioned whether Apple had lost its lustre but that’s not the case. We’ve seen a lot of brands reasserting their dominance this year. It’s really difficult for other brands to break through – it’s almost like a glass door.”
So what do you guys think? Do you agree that Apple is deserving of the title of the coolest brand? Or do you think that another company better deserves it?
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