Microsoft’s Windows Phone is slowly establishing itself as the third most used platform behind iOS and Android, given that BlackBerry’s marketshare continues to decline, but it looks like growth isn’t happening as fast as Microsoft would have wanted. Despite all of the updates that the company rolled out for its platform over the past couple of months, the latest figures show that in Q2 Windows Phone in the U.S. pretty much remained flat.
comScore compiled the latest numbers and compared them with the three month average ending March 2014. In June 2014 Windows Phone accounted for 3.4 percent of the U.S. market, a very modest .01 percent increase from the period ending in March. Perhaps the bright side for Microsoft here is that at least it did not bleed market share.
On the other hand Android saw its share drop from 52.2 percent back in March to 51.9 percent in June, whereas iOS climbed from 41.4 percent to 42.1 percent. BlackBerry continues its slide, coming down from 2.7 percent to 2.4 percent.
There’s no doubt about the fact that the U.S. is a very critical and lucrative market for Microsoft and evidently there’s room to do more in order to go against the Android-iOS duopoly.
Microsoft has now begun rolling out the Windows Phone 8.1 update globally and is also pushing the first major update for this release, albeit in preview stage.
Filed in . Read more about Microsoft, Windows Phone and Windows Phone 8.1.