With this move, Maps Coordinate will end up being of far more accessible nature to businesses and individuals via improved pricing, an easier sign up process as well as support for any Google account. This means there is no longer the need for you to be just an Google Apps customer.
Thanks to the same $5 per user per month subscription to Maps Engine Pro, organizations will gain access to this particularly powerful suite of productivity tools. A building management firm, for instance, is able to organize the buildings that they maintain on a map, and whenever they receive a maintenance call, they can assign whoever is physically nearest to handle the job. Sounds like an extremely efficient way of managing the workforce, no?